In 2003 they launched LivingWell Media to accommodate the growing publishing activities of the PMRC, including high quality digital media products. They are authors and creators of the My Faith Diary series which is used by more than 100,000 Catholic school students and teachers. They have since handed this apostolate to a new owner to focus all their ministry efforts on marriage.
Early adopters of new technology, they started investing in online learning in 2010, which positioned them well for the pandemic restrictions. “Australia is a long way from most places, but with technology, we can launch a global ministry”, Francine said.
The Pirolas are authors of the on-demand marriage preparation course SmartLoving Engaged which is used for Catholic marriage preparation in dioceses across several English-speaking countries. “Reaching almost 4000 couples a year, it is the most advanced offering in the world in this format,” Francine reported. Other resources for marriages include SmartLoving BreakThrough for spouses in troubled marriages, coaching, webinars, blog posts, ebooks and newsletters.
Francine characterizes their primary ministry is marriage formation. “We have become even more committed to it because of the cultural assault on sexuality. The social setting is even harder than in the 1990s, when the pop culture book, Men are from Mars, Women are from Venus, supported the idea that women and men were different. The complementary nature of the sexes has become a real mainstay of our work – but it’s getting harder to proclaim that without being labeled misogynistic.”
She believes Australia is an epicenter of spiritual warfare, noting the strong secularist forces in the country. In contrast to America, which was founded by people fleeing religious persecution, “our roots are a little more secular.” They see the devastation in the community from the ideology that has taken root.
Consequently, Francine said it is harder and harder to hold the line on what the church teaches. One of the topics of the SmartLoving courses address sexual intimacy and identity based on teaching from the Theology of the Body. Using accessible language, their unique presentation opens up this rich teaching of Saint Pope John Paul II.
Feedback from SmartLoving Engaged graduates suggests the message is compelling. 85% of the couples say they are willing to abstain from sex until the wedding, and 94% are open to Fertility Awareness Methods.