“Marriage is just as much of an art as it is a science,” they write. “We often find that couples have good hearts toward each other but lack the skills to navigate challenges well. The good news is that skills can be learned – and that’s where we come in. We help couples develop the tools they need,” Lisa said.
Sometimes it’s just trying something new to change the tone of a conversation. We’ve all had an experience when we’ve inadvertently said or done something that rubbed our spouse the wrong way. One of their practical tools in that situation is to incorporate the keywords intent/impact. The Duvalls use the phrase, “I know you didn’t intend to impact me that way when you said/did ….” This presents the concern from a posture of belief in your spouse’s best intentions, rather than assuming they meant offense. “It’s a code word that means, ‘I’m for us,’ ‘I’m for unity.’ It gives you a way to back yourself out of a corner,” Lisa said. “It’s a tool that gives grace. James knows I’m trying to lean in and come together.”
The Duvalls also lead two-day, in-person marriage intensives for couples who feel stuck or are seeking a fresh vision for their marriage. Rather than counseling a couple in crisis, they help take good marriages to great by creating strategy, vision, purpose and an action plan.
In 2019 the Duvalls began working with global leadership consulting and development group GiANT, which involves more than 400 coaches worldwide. The organization developed a psychodynamic tool that streamlines a Myers-Briggs-type assessment into an easier-to-navigate
Five Voices profile. Participants answer questions online, then results determine the arrangement of Five Voices:
Guardian / Pioneer / Nurturer / Connector / Creative. Each of the five voices represents a distinct way of seeing and interacting with the world.
The Guardian voice keeps one grounded in practical decisions, while a
Pioneer loves to push forward. The
Nurturer brings emotional balance, the
Connector helps with relationships, and the
Creative explores new ideas. Knowing the traits of their foundational voice, secondary characteristics and how stress impacts coping skills helps a person self-reflect and relate better with others.
In 2024, GiANT Co-founder and Executive Chairman Jeremie Kubicek invited James and Lisa to join the organization to apply its content to marriage. The couple now draw from their experience with couples to build marriage resources from GiANT’s successful leadership assessments and tools.
They developed the Five Voices for Marriage Course, a video offering that unpacks how each Voice handles communication, conflict and emotional connection. Spouses each first take the assessment online, then the course will walk them through the characteristics of their voice and how it shows up in decision making processes and relational tendencies. James describes, “Every Voice has a way of speaking — and filtering what’s being said. When you know your own Voice and your spouse’s, you can bridge those filters and finally feel heard…It’s not about fixing problems — it’s about learning the skills that make love last.”
The Duvalls also incorporate the Five Voices into a date night for churches they call Turn the Volume Up On Us. Analyzing the blend of both spouses’ voices illuminates positive aspects of their relationship and challenges that might come. “Understanding your and your partner’s voice can strengthen a better ‘we,’” Lisa said. “You can see each other’s strengths and things to leverage in the relationship – how to empower one another as husband and wife to fight for the highest good.”
To better explain how the Five Voices process works for couples, Lisa and James generously offered to take me and my husband of 30-years, Steve, through it.