Once the initial question is answered, Loveology.org, continues to be a resource. A seeker can click on the video featuring the expert answering their question of specific need, then follow up with the expert’s page to learn more about their work and how it might relate to them. The site was designed so information is easy to share.
“Let’s say you are highly motivated to get out of debt. You can watch the brief interview with Dave Ramsey, then click on his picture to link to his relevant resources. It’s a jumping off point to go deeper,” explains Leslie. “It’s enough to get you headed in the right direction, and we’ll serve up a series of brief interviews, by various experts, that pertain to your question.”
The site also provides a platform for newer voices to gain exposure. “We want to bring up other experts that maybe no one has heard about who have a real specialty with incredible value,” Les said. “We’ll help the younger ones find a foothold and an audience.”
Les records most of the videos with the experts, but sometimes Leslie joins him, which follows the format of their popular radio broadcasts and podcasts. “After working in this space for so many years we have a plethora of professionals who are at the ready. I don’t think we could have done this years ago – not just because of the lack of technology, but a pretty thin network. This timing is ideal for this tool,” Leslie said.
The site also includes a separate section specifically designed to empower marriage champions that offers counselors, coaches and pastors dozens and dozens of practical helps and guidance.
A marriage champion might need wisdom about work-life balance or how to handle a difficult topic like the death of a child. They’ll find information for their own use and ways to specifically encourage clients. For example, a pastor may have counseled someone with an eating disorder. He can find an expert’s video addressing what he talked about in the session and forward that link directly to the client with a personal note of encouragement.