Tj Todd has led Uncommen ministry for men as president for the past decade. The ministry helps men grow to be more like Christ through Scripture-based teaching and practice. The Uncommen website is full of resources from Bible studies to podcasts and ebooks. More than 85 Uncommen devotions can be found at no charge through the YouVersion, Logos and Olive Tree applications. Tj also runs digital marketing agency, Studio490, with his wife Dana, and son Joshua. Studio490 handles web campaigns, social media and email marketing and SEO for ministries nationwide.

Up Close & Personal Interview

More videos featuring TJ Todd

Twenty-first century American men are struggling to find a culturally relevant role. Once hailed heroes of yesteryear – the athlete, the cowboy – even the providing husband and father – have fallen from favor. Traditional masculinity has been deemed toxic. Men are floundering – choosing video games and online entertainment rather than risk in-person engagement.

Where can a man find help defining and refining a lane that skirts both passivity and aggression, neither slacker nor abusive oaf?

Additional Resources by: TJ Todd

UNCOMMEN: Known

Many men know about Jesus, but few truly know who they are because of him. If you feel defined by your failures, roles, or the

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The Church Toolbox

Supercharge Your Leaders. Equip Your Men. Are you tired of men’s library that feels soft, overly sentimental, or packed with academic Christianese? Your guys are dealing

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Good Talks

Good Talks is where conversations carry weight. These are short, focused resources built to spark honest dialogue about faith, life, struggles, and growth. Good Talks

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Iron Sharpens Iron

Welcome to a new Uncommen Masterclass Series – “Iron Sharpens Iron.” This masterclass is designed to guide men on a transformative journey of self-awareness, repentance,

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Adulthood Calling

Welcome to a new Uncommen Masterclass Series – “Adulthood Calling.” This masterclass is designed to help young men navigate the challenges and opportunities of adulthood

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Jacks Are Wild

Pick a Card, Any Card Introducing “Jacks Are Wild,” a 33-page digital book that tackles the issue of communication in today’s world. With more connectivity

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Uncommen Ministry | TJ Todd Helps Men Draw Closer to Christ – Grow as Husbands, Fathers, Leaders

Twenty-first century American men are struggling to find a culturally relevant role. Once hailed heroes of yesteryear – the athlete, the cowboy – even the providing husband and father – have fallen from favor. Traditional masculinity has been deemed toxic. Men are floundering – choosing video games and online entertainment rather than risk in-person engagement.

Where can a man find help defining and refining a lane that skirts both passivity and aggression, neither slacker nor abusive oaf?

Uncommen (spelled with an e on purpose) delivers answers and calls men to a higher aspiration. The ministry “exists to help men grow in faith, obedience, and responsibility through Scripture-based teaching and practice,” with a goal to help them grow to be more like Christ.

“We’ve lost our ability to be the godly men God’s called us to be,” said Uncommen President Tj Todd. “In a world of toxic masculinity, what does it mean to be a man and a godly man? We want to encourage men to get off the sofa and be in the moment.”

While Uncommen launched more than a decade ago, Tj was not its original founder. His secular career led to this ministry calling.

Tj runs a digital marketing agency, Studio490, with his wife Dana and their older son Joshua. Studio490 handles web design and development, social media and email marketing and SEO for organizations and ministries nationwide. The number 490 comes from the Bible passage Matthew 18:21-22 on forgiveness where Jesus tells Peter to forgive 70 x 7 times. Studio490 has been going strong for 19 years and allows Tj to keep his heart in ministry while working in the for-profit world.

“Studio pays the bills so Uncommen can grow the kingdom,” Tj explained.

Originally Studio490 was hired to manage Uncommen’s marketing. As Tj fleshed out Uncommen’s brand, website, and social media, founder Greg Cash couldn’t help noticing Tj’s passion for the project, felt their interests aligned and offered Tj the leadership position in 2017. Tj considers Uncommen a Kingdom calling that he has the freedom to pursue because of Studio490. Now Tj and Joshua share the duties of content creation – lending both of their voices and perspectives to the breadth of resources available.

Tj prays every day that Uncommen’s content will reach someone who doesn’t know Jesus and encourage the ones who do.

Men’s ministry has been near and dear to Tj’s heart, in part to overcome the deficit from his own upbringing. Like many, Tj grew up with a father figure who fell short and he describes as an anti-role model. What he lacked at home he looked for in other godly men.

“God surrounded me with men I gleaned from, and that’s a great thing to do for your wife, your family and yourself. You have to come to Christ first before you can help anyone else,” he said. While he had been raised going to church, Tj recognized Christ as his savior at the age of 25. Now he’s plugged in to a church that unpacks the Gospel weekly, from which he learns as he creates content for Uncommen.

When his sons were born, Tj realized how much more he wanted to do. “It became more important to be an example of what a godly man wants to be,” Tj said. Uncommen became an opportunity to share what was going on in his heart through being a husband, a dad, and a leader – three pillars on which Uncommen focuses.

“God has used my 30+ year journey to help me develop content around what men are struggling with. It’s a platform to talk about harder issues like competitiveness, inability to communicate, coming from a dysfunctional childhood. Men have a tendency to get in our boxes and isolate ourselves. Most guys struggle with the same issues. If we talk about them, there is healing to be had,” he said.

The Uncommen website, uncommen.org, looks visually appealing and culturally relevant. While Tj said their male target audience spans all ages, the current tone and slightly edgy graphics in bold colors are designed to interest younger generations and not seem stuffy or “churchy.” Not surprisingly for a site geared to men, most of Uncommen’s content presents a male perspective. Men are encouraged to first look in the mirror and work on themselves and their relationship with Christ before they can lead their wives and families.

“It’s the top of a pyramid. As we start to grow personally, we’ll grow closer together with our wives and eventually both closer to God,” Tj explained. “If a man wants to start to have a better marriage, he has to start with his heart first. We get emails saying, ‘My marriage is dysfunctional.’ I’ll ask, are you believers? Do you go to church? Read the Bible daily? Maybe the problem is you are not right with Christ or not willing to make a change to have a better marriage. You can’t expect a godly marriage if you are not part of the godly equation.”

Uncommen offers two pathways to access information. Free resources include devotions, articles, Man to Man podcasts and Bible studies. More than 85 devotions can be found at no charge through the YouVersion, Logos and Olive Tree applications.

Uncommen’s most recent Bible Study is called Known: finding your true identity in Christ. “Many men know about Jesus, but few truly know who they are because of him. If you feel defined by your failures, roles, or the world’s opinions, this seven-day devotional offers a solid foundation. Discover who you are in God’s eyes. Take your time, dive deep, and live out your true identity.” As described on the website.

Devotion topics that address marriage are titled Heart Conditions and include: How to Prioritize Your Wife, House Divided, Uncommen Husbands 1 and 2, What Women Want, Husbands Defined and Code Purple (where pink and blue come together).

“I don’t think a man who is changed by God will be the same husband. He’s different on the inside. He’ll speak differently. His wife will feel led, loved, heard, supported and respected. It’s hard to be led by a person you don’t respect,” Tj said. “Our content is designed to encourage and challenge you. That’s what men need. They may not want it – but we are there to deliver both and challenge everyone, including ourselves.”

Communication is one of the mainstay topics addressed by Uncommen’s content. “Have we started to disengage from our wives – only communicating during the commercials?” Tj asked.  “Learning to navigate communication, conflict and intimacy builds a relationship that honors God.” Other perennial titles address lust, porn addiction and human trafficking.

“This is the kind of thing that separates our content from other men’s ministries,” Tj said. In the Trafficked Devo he addressed the hidden connection between porn and trafficking. “Your participation in watching porn supports human trafficking,” he said. “I don’t think most guys are connecting those dots.”

Men seek Uncommen’s content individually, but many small groups use the studies and Devos as well. People have connected with Uncommen from 162 of the 195 countries in the world, Tj reported.

Those who want to go deeper are encouraged to join Uncommen’s membership – either by paying $9.99 monthly or $50 annually. The reality is that ministries cost money to run, and the memberships offset some of the costs, Tj reminded.

Members have access to additional resources, with fresh content released quarterly. They’ll find MasterClasses, Originals, Devo+, Workbooks and Good Talks conversation starters. Members also have access to an email where they can reach out with questions or struggles. An Uncommen team member responds personally to each request.

Tj explained that Good Talks are designed to help men overcome communication challenges. They work like biblically based flash cards with questions men can use to start conversations about relevant topics. Each question includes a supportive scripture. “Men typically talk about football, women, the weather … talking about things like dealing with the empty nest or a child’s adolescent years doesn’t come naturally,” Tj said. Good Talks help break the ice.

Members also can plug into small groups called Charters to challenge each other to apply what they are learning. One challenge was to date your wife once a week for six months. And during that date, the men were reminded not to talk about kids or jobs.

Devo + are expanded and augmented versions of Uncommen’s best-rated devotions. Devo+ includes more scripture references, challenges and questions in a workbook format to help guys apply what they are learning.

Love Like Jesus

“The ‘Love Like Jesus’ Devo+ from Uncommen is a powerful guide for men to explore and embody Christ-like love in their daily lives. Each day focuses on a different aspect of love, offering practical insights, reflective questions, and challenges to help men grow spiritually. The devotional also comes with a supportive interactive workbook, providing additional tools for deeper engagement and personal growth,” from the website.

“True love is not just a feeling; it’s a deliberate choice to seek the highest good for others, reflecting the selfless, unconditional, and eternal love of Christ in everything we do.”

Originals offer a deeper dive on a topic Tj or Joshua may have covered before. When Tj and Dana became empty nesters, Tj wrote a marriage study on the empty nest from the parent’s point of view paired with leaving the nest content from the child’s vantage.

One booklet titled, “Jacks are Wild” uses Uncommen’s “scapegoat” of an everyman Jack who makes the wrong choices.

“Here are some reasons why you’ll love ‘Jacks are Wild’:

Single issue: We focus on the concept of staying salty, giving you a clear and concise message.

Well-written: Our team has poured great wisdom into this guide to help you succeed.

Inexpensive: For the price of a large coffee, you can grow as a man of God and support our ministry.

Instant access: Since it’s a PDF, you can download it right away and start reading.

Get your hands on ‘Jacks Are Wild’ and learn how to improve your communication skills and build stronger relationships with the people in your life,” as described on the website.

Uncommen meets the everyday man and challenges him to be the man God has called him to be in his job, in traffic, at the grocery store – all of those middle-of-the-mountain mundane moments, Tj said. How can you infuse God into that moment to make it uncommen?

Uncommen stands on Scripture, points to Christ, and calls men to live what they believe.

 

Written by Amy Morgan

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